Notes from a pilot's kid

Chinese interest in travel to Thailand vs Hong Kong

Interest in travel to Thailand surpassed interest in travel to Hong Kong in early 2013, based on data from Baidu Search Trends:

Baidu Tourism Search Interest

The first increase in interest in travel to Thailand coincides with the release of the popular film “Lost in Thailand” (泰冏) in late 2012.

Thailand saw a 78% year-on-year increase in tourists from China in 2013, making up about 18% of all tourists to the country in 2013 and 2014.

At the end of 2013 and beginning of 2014, Thailand relaxed visa requirements so that Chinese can enter Thailand with a visa on arrival instead of preparing one in advance. This change didn’t seem to correspond with a big increase in search interest at the same time.

I can’t find an explanation for the major increase in search interest in late 2014 and early 2015. Any guesses?